Night School With Latonya Washington
Search Your Favorite Episodes Below!
Strategy and Tactics
How to Develop a Strategy and Tactics We have a tendency to go straight into tactical activities of posting on our social media platforms before developing a "blueprint" as to what it is we want to accomplish. That stops today! If you are looking to obtain...
Have You Ever Seen a Chick Fil A Ad?
Have You Ever Seen a Chick Fil A Ad? Nope Have you ever seen a Chick Fil A or Starbucks Ad on TV? Nope. You know why, because they have focused more in on the customer experience. You know what they do? Listen in... Because McDonald's and Burger King are not...
SpeakThe Language, But You’re Not at the Same Level
Speak Their Language, But You're Not at the Same Level Leaders are developed to lead others due to their level of expertise, ability to inspire, educate and/or encourage. As a leader, remember that you are not on the same level as those you lead, but you must be...
Evaluate Social Media Patterns
Evaluate Social Media Patterns It is always good to evaluate patterns of the people and companies within your industry on social media. It allows you to see their strengths and weaknesses (internal) and you can evaluate the opportunities and threats (external)...
How to Create an Effective Tagline
How to Create an Effective Tagline Many small businesses and entrepreneurs find it difficult to develop a tagline that focuses in on the people they want to speak to. This video will help you develop a tiny message that packs a powerful punch. Stay Connected...
Content Strategy
Content Strategy Content strategy plays a major role on how you attract your target audience. With copy (message), the algorithm searches out certain keywords that are trending on the social media platforms, so you want to be intentional on planning out your...
What You Post on Social Media Says a Lot About You
What You Post on Social Media Says A Lot About You What you post on these social media platforms tells me a lot about you, especially a marketer. The problem is, especially if you are looking to release a book, a product or service, many people forget to talk...
Should I Use Facebook (Meta) Ads or Not?
Should I Run FaceBook (Meta) Ads or Not? Many entrepreneurs are now wondering if Facebook (Meta) ads will work for them? Should they pay or not? Let's have a conversation so you know exactly what you are doing, and that you produce the right content that will...
First Start With A Marketing Plan
First Start With a Marketing Plan with LaTonya Washington We all have to start somewhere and before you begin posting on social media platforms, ask yourself...."why am I posting?" We have gone from saying "the world wide web," to "the information...
The Algorithms Are At It Again!
The Algorithms Are At It Again! LaTonya Washington of LaTonya WashingtonWhat are algorithms? A word we hear often on social media platforms. Well, it is defined as a set of rules to be followed in calculations or other problem-solving operations, especially by a...