How Does Your Brand Impact Customers?
In this eBook, you will learn how to create a better customer experience by understanding how your brand can IMPACT them!
What You Can Get In this eBook
When people think of you, what do they remember? Do they remember you as the lady with good smelling candles delivered in an earth-conscious biodegradable box with a beautiful bow? OR the financial advisor who checks up on you monthly to make sure you are working on your financial wellness plan? Whichever it is, your brand is what’s recognized by current and potential customers that is directly associated with your product and/or service. You want customers to connect with the personality of your brand in a good way, and in order to do so, you must first know your advantage points, lead with a customer-focused initiative, and ensure you bring and maintain the value.
The benefits of this practical guide is to help you flush out the true mission, vision and values of your brand, so people will not have to guess what you can provide to them. It helps you work out the kinks of knowing what the culture of your company is by evaluating the nature of your team members and seeing if everyone is a right fit to the brand. Plus, it works you through the process of creating your brand promise to the ideal audience you service.
By the end of this practical guide, you’ll know:
- The true purpose and mission of your brand
- The culture of your company and if team members fit it’s mission
- The process a customer goes through before potentially making you their final choice for service
No more posting on social media platforms “hoping” people will connect with you without understanding your target audience and speaking their language. It is time for you to truly understand WHO your customers and clients are. Before you know it, you’ll begin receiving DMs in your inbox, e-mails, and phone calls for assistance.
The Purpose of Your Brand
Every brand has a personality, and this guide will help you flush out the true nature of what your brand truly is all about
Customers need you to keep it simple, and after flushing out the details, you will develop a one sentence purposeful statement
understanding the customer journey
Customers go through a journey, and the first journey is “awareness.” Let’s make your purpose so clear that customers will want you for help
Your brand isn’t just a logo or pretty website, those are just components to the total brand. Your brand is the impact it has on customers in a powerful and specific way for what they need and desire. Now you can develop your brand into what it represents: is it friendly, dependable, trustworthy? —obtain this practical guide from your customer journey specialist, LaTonya Washington.
About LaTonya Washington - Customer Journey Specialist
Since 2013, LaTonya has helped administrative leaders, entrepreneurs and business professionals get through the obstacles of defining their message and then sharing it through digital media. She is also an Associate Professor at Mt. San Jacinto College, instructing Social Media Marketing. LEARN MORE
What They Say About LaTonya
When it comes to recruiting staff from a pool of professionals, I realized that our recruiters and staff members at ITH Staffing Inc., would need to be on their A game to get those professionals to want to work through us.
In that, as the Executive Director, I wanted to ensure our recruiters were versed in customer service and ensuring they were comfortable to deal with crises, and understand the people they were interviewing, whether it be via the phone or in person.
I hired LaTonya Washington and the Customer Culture program because of her personality and positive nature. I also saw how she connected with others which set the tone and changed atmospheres, allowing those in sessions to believe they could change and become better in their own personal development. I immediately saw the results in our staff members as they were placing positive sayings in their areas so upon entry into the work place, their very own attitudes would be in tune with a great day.
The Customer Culture program was so effective, that I informed Ms. Washington that I wanted her to also apply the program to our sister company in the Los Angeles area.
“LaTonya, I’ve received nothing but positive feedback from staff. They loved your energy and believe you have given them tools they will be able to utilize. Thank you for sharing your knowledge with us.”
Transportation Supervisor LEUSD
LaTonya Washington is personable, interacts with her team in a positive way, and understands diversity. Her team is considerate, operates with a high moral and ethical code and train well.
Executive Director, The Positive Results Corporation
Latonya has garnered such incredible feedback from the attendees in her training". In so much, we have invited her to chat more with us and get to know her even more, as she has had such positive response by employees to her sessions. We have really never seen such positive survey feedback and this suggested to us that she has something special."
I don't share this to boast, but to encourage you to be your best. Your gifts will more room for you, develop your craft..."
Director of Human Resouces, Major Corporation In San Diego