Night School With Latonya Washington

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Transform Your Audience Into Customers

Transform Your Audience Into Customers

Transform Your Audience Into CustomersWhether you're looking to sell this Black Friday or Cyber Monday, it will not be the brands that are the loudest, but are CLEAR in their message.

How to Set Revenue Goals

How to Set Revenue Goals

How to Set Revenue GoalsWhether you're just starting out or looking to elevate your existing business, you need to set revenue goals and create a marketing plan for your target market. Don't leave anything to chance... know those numbers and let's go!

How to Manage Audience Segments

How to Manage Audience Segments

How to Manage Audience SegmentsDo your offers serve more than one type of client—and you’re unsure how to manage the message without confusing your audience? Then you need to streamline your messaging and speak clearly to multiple audiences—without watering down the...

How to Create a Lead Magnet

How to Create a Lead Magnet

How to Create a Lead MagnetAs part of your digital journey, you have to create things from scratch. One way to create is by using Canva to create your content and a lead magnet. Then, developing a landing page to "give to get." Learn more by watching the video. Do...

Is My Offer What People Want?

Is My Offer What People Want?

Is My Offer What People Want on Social Media?If you're a small business owner or content creator wondering why your content isn’t converting or connecting—this video is for you! Your offer may be the best thing since slice bread, but if you do not know or target the...

Your Money Is In Your Message

Your Money Is In Your Message

Your Money is in Your MessageIn today’s market, people don't just buy products—they buy value, connection, and trust. That’s why creating relatable, value-driven content is your greatest asset. Whether you're just starting out or scaling up, your content speaks before...

Why Customers Don’t Buy: The Key to Sales

Why Customers Don’t Buy: The Key to Sales

Why Customers Don't Buy: The Key to SalesAre you focusing too much on why customers buy instead of why they don’t? In this video, we flip the script on traditional sales strategies and uncover how understanding hesitations can help you close more deals and build...

Gaining a Strategic Reach

Gaining a Strategic Reach

Gaining a Strategic ReachIn order to gain a strategic reach, we first need to know WHO do I want to reach. This is soooo good! Listen in, make sure to subscribe to this Youtube channel for more and for even more, visit https://linktr.ee/latonyawashington