“Helping brands connect, convert, and grow—online & in person.”
Are You Nurturing Your
Customer Journey?
Courses &
Worksheet
Private Coaching
Meet the strategist behind the customer culture llc
Hi, I’m LaTonya—a Customer Journey Strategist and college-level Social Media Marketing Instructor dedicated to helping businesses and students build brands that connect and convert.
I founded The Customer Culture to bridge the gap between brand building, customer experience, and authentic digital strategy. With years of experience both in the classroom and in the field, I bring a unique blend of education, marketing strategy, and real-world application.
Whether I’m teaching students how to build standout social campaigns, mapping out brand journeys for entrepreneurs, or leading workshops for small teams—I’m here to help you create a customer experience that lasts.
Signature Topics:
✔ Customer Journey Mapping
✔ Social Media Marketing & Content Strategy
✔ Brand Positioning
✔ Digital Community Building
✔ Educator-Led Trainings & Speaking
Get In Touch With
LaTonya WashingTon
Connect with me
Join Today!
Create And Launch Marketing Program
As a business professional or entrepreneur, you already know the importance of having a clear, compelling message. The journey to effectively communicate the message begins with identifying your market position, knowing your advantage points and doing some market research to see if what you offer, is what people are searching for. You get to do that during this program!
Next, crafting engaging content is crucial. This is where your creativity and understanding your audience comes into play. We do that in this program!
Finally, visibility is key. Creating the right social media strategy and use of tools can significantly boost your reach. This is part of your brand awareness. Oh yes! We do that during this program.
This program is a step-by-step process that will help you get to the point of development to launch.
VIP Sessions You Can Access
Live VIP Streaming
On-Demand Videos
Downloadable Worksheets
HUMAN RELATIONS SKILLS ($17 ONLY)
Here, you will power up your communication skills to develop authentic relationships and know how to handle the challenging ones too! Nourish emotional well-being by enhancing acceptance and compassion. LEARN MORE
PROPOSAL + CONTRACT
= PROFIT($17 ONLY)
I harp on breaking down your process of getting you from connecting to potential clientele to the paid contract. LEARN MORE
STRATEGIC PLANNING
The strategic leadership worksheet will help you grow and scale your business. The following key areas have been identified as being of high importance in today’s competitive world. LEARN MORE
BRAND AWARENESS WORKSHEET
The brand and culture of your business are what people remember you by, but if it is not clear to your audience, they will walk right on down the road to your competitor. LEARN MORE
FOR BUSINESS OWNERS
PRIVATE COACHING SESSIONS
Private coaching sessions are for those business professionals and entrepreneurs ready to dive deeper into their message and want that private, one-on-one coaching necessary to get through the obstacles of finding their advantages, developing their content within platforms and masterminding strategic plans.
What They Say About LaTonya
Customer Reviews
When it comes to recruiting staff from a pool of professionals, I realized that our recruiters and staff members at ITH Staffing Inc., would need to be on their A game to get those professionals to want to work through us.
In that, as the Executive Director, I wanted to ensure our recruiters were versed in customer service and ensuring they were comfortable to deal with crises, and understand the people they were interviewing, whether it be via the phone or in person.
I hired LaTonya Washington and the Customer Culture program because of her personality and positive nature. I also saw how she connected with others which set the tone and changed atmospheres, allowing those in sessions to believe they could change and become better in their own personal development. I immediately saw the results in our staff members as they were placing positive sayings in their areas so upon entry into the work place, their very own attitudes would be in tune with a great day.
The Customer Culture program was so effective, that I informed Ms. Washington that I wanted her to also apply the program to our sister company in the Los Angeles area.
Constance Moonzwe
Executive Director, ITH Staffing
“LaTonya, I’ve received nothing but positive feedback from staff. They loved your energy and believe you have given them tools they will be able to utilize. Thank you for sharing your knowledge with us.”
Derrell Wix
Transportation Supervisor LEUSD
LaTonya Washington has provided conferences, workshops and special programs throughout the United States for several years. I can personally speak to the quality and professionalism of her as well as her team. I have personally attended several of her customer culture training sessions in Southern California. Because of the outstanding attention to detail, guiding attendees to levels of understanding and breakthrough, excellent customer service, and smooth execution, I hired them to come to our office for training of our staff. I am happy to say, I am still a happy and satisfied customer, and my staff were the better for it.
LaTonya Washington is personable, interacts with her team in a positive way, and understands diversity. Her team is considerate, operates with a high moral and ethical code and train well.
Kandee Lewis
Executive Director, The Positive Results Corporation
Latonya has garnered such incredible feedback from the attendees in her training”. In so much, we have invited her to chat more with us and get to know her even more, as she has had such positive response by employees to her sessions. We have really never seen such positive survey feedback and this suggested to us that she has something special.”
I don’t share this to boast, but to encourage you to be your best. Your gifts will more room for you, develop your craft…”
Anonymous
Director of Human Resources, Pharmaceutical Company In San Diego