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About Me (AKA “LW”)

Let’s be real—mediocre brands don’t stand out, and they definitely don’t thrive. That’s why I’m here. I’m LaTonya Washington, but you can call me LW—your no-nonsense Customer Journey Strategist & Brand Advocate, helping business owners like you shake things up, elevate your brand, and build a business that actually connects with customers.

I don’t do fluff—I do strategy. Whether it’s refining your business model, crafting a social media strategy that converts, creating unforgettable customer experiences, or embracing the tech that will set you apart, I’ll help you ditch the guesswork and start seeing real results.

Here’s how I make it happen:
✔️ Customer journey mapping – because every touchpoint matters
✔️ Brand reputation & positioning – so your audience sees you as the go-to
✔️ Service offerings & business strategy – let’s make sure your business works for you
✔️ Personal development for brand leaders – because confidence sells

Oh, and did I mention I’m also a College Instructor & Speaker? I teach social media marketing, advanced social media, brand building, and media design—and I’ve shared my insights worldwide, from California to Ohio, Georgia to Texas, and even Lagos, Nigeria (yes, international, darling!).

I approach branding and customer experience through the lens of social behavior and message processing—meaning I know how to make your brand stick with your audience. Whether you’re ready to disrupt the ordinary, elevate your online and in-person presence, or just stop playing small, I’m the strategist you want in your corner.

💡 Ready to build a brand that customers can’t ignore? Let’s make it happen.

📩 Contact Me | 🔗 Work With Me