Brand Awareness Worksheet
The brand and culture of your business are what people remember you by, but if it is not clear to your audience, they will walk right on down the road to your competitor. People go through journeys and you want to make the process as simple as possible for them. You must be able to share your personality, so they can understand what value you bring to the table.
With the worksheet, we will break down how to develop your purpose mission statement so your ideal clientele come right to your doorstep.
Since 2013, LaTonya has helped administrative leaders, entrepreneurs and business professionals get through the obstacles of defining their message and then sharing it through digital media. She is also an Associate Professor at Mt. San Jacinto College, instructing Social Media Marketing. LEARN MORE
What They Say About LaTonya
When it comes to recruiting staff from a pool of professionals, I realized that our recruiters and staff members at ITH Staffing Inc., would need to be on their A game to get those professionals to want to work through us.
In that, as the Executive Director, I wanted to ensure our recruiters were versed in customer service and ensuring they were comfortable to deal with crises, and understand the people they were interviewing, whether it be via the phone or in person.
I hired LaTonya Washington and the Customer Culture program because of her personality and positive nature. I also saw how she connected with others which set the tone and changed atmospheres, allowing those in sessions to believe they could change and become better in their own personal development. I immediately saw the results in our staff members as they were placing positive sayings in their areas so upon entry into the work place, their very own attitudes would be in tune with a great day.
The Customer Culture program was so effective, that I informed Ms. Washington that I wanted her to also apply the program to our sister company in the Los Angeles area.
“LaTonya, I’ve received nothing but positive feedback from staff. They loved your energy and believe you have given them tools they will be able to utilize. Thank you for sharing your knowledge with us.”
Transportation Supervisor LEUSD
LaTonya Washington is personable, interacts with her team in a positive way, and understands diversity. Her team is considerate, operates with a high moral and ethical code and train well.
Executive Director, The Positive Results Corporation
Latonya has garnered such incredible feedback from the attendees in her training". In so much, we have invited her to chat more with us and get to know her even more, as she has had such positive response by employees to her sessions. We have really never seen such positive survey feedback and this suggested to us that she has something special."
I don't share this to boast, but to encourage you to be your best. Your gifts will more room for you, develop your craft..."
Director of Human Resouces, Major Corporation In San Diego