by LaTonya Washington | Aug 22, 2023 | Live Streams
Brand DNA Brand DNA is the essence of your brand, the core idea that defines and differentiates you from your competitors. It encompasses your brand values, purpose, promise, personality, and positioning, which together form the foundation of your brand strategy and...
by LaTonya Washington | Aug 22, 2023 | Live Streams
Brand TouchPoints What are the brand Touchpoints? They are the little moments that define the experience of your target audience with your brand. From the very first time they become “aware” of you all the way through the journey. Then the circle of life...
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