by LaTonya Washington | Jan 17, 2024 | Live Streams
Your Brand and The Customer Journey You remember the experience when you came in contact with someone, something, somewhere and it left such an imprint in your brain that you had to share with others? Imagine that being your...
by LaTonya Washington | Nov 16, 2023 | Live Streams
How to Position Your Brand With Your Audience How have you been positioning your brand with your audience? Brand positioning is not about the physical, but how you are positioned in the minds of your customers. Watch in and learn...
by LaTonya Washington | Sep 16, 2023 | Live Streams
What Is Customer Journey Mapping? Customer journey mapping is very crucial in the building up retention of your brand and knowing the experiences that customers go through with each aspect of a touchpoint with you. Mapping it out will require research from use of a...
by LaTonya Washington | Sep 11, 2023 | Live Streams
8 Steps to Building Your Personal Brand Building a personal brand is a crucial step in establishing your identity and making an impact on the world. You have to define your goal or your purpose, uncover your target audience, know your value and so much more. This...
by LaTonya Washington | Aug 22, 2023 | Live Streams
Brand DNA Brand DNA is the essence of your brand, the core idea that defines and differentiates you from your competitors. It encompasses your brand values, purpose, promise, personality, and positioning, which together form the foundation of your brand strategy and...
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