Brand DNA

Brand DNA

Brand DNA Brand DNA is the essence of your brand, the core idea that defines and differentiates you from your competitors. It encompasses your brand values, purpose, promise, personality, and positioning, which together form the foundation of your brand strategy and...
Brand TouchPoints

Brand TouchPoints

Brand TouchPoints What are the brand Touchpoints? They are the little moments that define the experience of your target audience with your brand. From the very first time they become “aware” of you all the way through the journey. Then the circle of life...
Strategy and Tactics

Strategy and Tactics

How to Develop a Strategy and Tactics   We have a tendency to go straight into tactical activities of posting on our social media platforms before developing a “blueprint” as to what it is we want to accomplish. That stops today! If you are looking to...